"Clickbait: The Good, the Bad and the Ugly"

Meine Anmerkungen zu bestimmten "angenehmen Websites". Natürlich wird die Sache schon im Netz diskutiert.

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Clickbait: The Good, the Bad and the Ugly. Published on November 20, 2018, at 8:10 a.m. by Emily Hillhouse. Clickbait is everywhere — scroll through Twitter, Facebook or any news site, and take in how many headlines boast information one “will not believe” or conceal important details with the promise of answers in exchange for a click. Gone are the days where the purpose of headlines was to quickly summarize a story. Researchers have found that headlines are becoming less like leads every day, and more like tantalizing advertisements for what can be revealed within a story. Why is this the case, and what can public relations practitioners do about it? The answer depends on how one defines “clickbait.” Merriam Webster defines it as “something (such as a headline) designed to make readers want to click on a hyperlink, especially when the link leads to content of dubious value or interest.”

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